marking

Advertising Is the Soul of Business 💡

You’ve probably heard the phrase “Propaganda é a alma do negócio.” It’s a popular Brazilian saying that translates to “Advertising is the soul of business.” And it couldn’t be more true—especially in today’s hyper-connected world.

I’ve written extensively on this blog about the power of networking. At its core, networking is about visibility: becoming known to more people, building relationships, and positioning yourself or your business in the right circles. Whether you're a student, a freelancer, or a company trying to break into a new market, visibility is everything. And advertising—whether through traditional media, social platforms, or personal branding—is one of the most powerful tools to achieve it.

Why I Ask My Students to Blog 📚

When I assign blog posts as homework to my students, it’s not just about writing practice. It’s a strategic move to help them build their digital presence. A blog is more than a collection of thoughts—it’s a portfolio, a showcase of expertise, and a gateway to future opportunities. By writing regularly, students begin to market themselves, share their knowledge, and attract attention from potential employers or collaborators. It’s a subtle but effective form of advertising their skills.

A Personal Note: My Nephew’s New Venture 🚀

Speaking of marketing, I have a personal reason for bringing it up today. My nephew recently launched a new company dedicated to helping other businesses grow through smart, effective marketing strategies. He and his wife—both brilliant, creative, and bilingual in Portuguese and English—are the minds behind .

Their agency offers tailored marketing solutions designed to elevate brands and connect them with the right audiences. Whether you're a startup looking to make a splash or an established company aiming to refresh your image, they’ve got the tools and talent to help you stand out.

If you're curious to see what they can do, I encourage you to check out their website. You might just find the perfect partner to take your business to the next level.