When Ethics goes beyond academics

From the Ethics course of professor George Siedel I found this very interesting story:

This tale isn't just a figment of imagination; it echoes a real-world scenario involving Qualcomm. In the heat of negotiations, a fateful fax divulging sensitive strategy accidentally found its way into Qualcomm's hands. The reaction was unexpected – rather than exploiting the advantage, Qualcomm's general counsel rushed to the CEO, Irwin Jacobs, with the document in hand. However, Jacobs' response wasn't what was anticipated; he questioned its intended recipient and promptly ordered its return. The general counsel left the encounter humbled but with a newfound admiration for Jacobs' unwavering ethics. Such integrity is rare in today's cutthroat business world, yet it's the cornerstone upon which reputations are built and sustained.